The Freshii Story

Our Story

While working in New York City for fashion designer Oscar de la Renta, Matthew Corrin was inspired by “mom-and-pop” delis with fresh food but lackluster branding & service. He sought to “add magic to the fresh food business” & brand the commodity of fresh food not unlike Starbucks branded the coffee bean.

In 2005, he founded Freshii.

The Idea? To create a model that was scalable, branded & would improve the way people eat around the world.

Our Mission

To help citizens of the world live better by making healthy food convenient & affordable.

By the end of 2016, Freshii will operate over 300 Restaurants across 85+ Cities in 20 Countries.

Meet: Matthew Corrin

Matthew Corrin is the founder & CEO of Freshii. Matthew is a recipient of the Ernst & Young Entrepreneur of the Year award, Canada’s Top 40 under 40, Inc. Magazine’s Top 30 under 30, and Canadian Association of Foodservice Professionals Restaurateur of the Year.

In 2013, Matthew was featured on the hit TV show, Undercover Boss as the youngest CEO in the show’s history. In 2015, he featured as a dragon on CBC’s newest show in the Dragons Den – the Next Gen Den – which focuses on mobile, millennial entrepreneurs. Matthew has been featured in Fortune Magazine, CNN and Bloomberg television.

The Freshii Mantra

Let's eat without regret.
Let's love kale.
Let's embrace quinoa.
Let's try new things.
Let's try unlikely combos.
Let's eat things that are good.
Let's eat things that make us feel good.
Let's eat and sit.
Let's be good to the Earth.
Let's let the Earth be good to us.
Let's Eat. Energize.

Mission Green

Mission Green touches every part of our business: from packaging to waste, and marketing to store design.

  • Everything you take from the store either biodegrades naturally to the earth or is easily recyclable.
  • Shaking your meal in a biodegradable bag means we produce 5 to 7 times less of a carbon footprint than running even the most energy efficient dishwasher..
  • Most of our packaging is made from eco-friendly vegetable starches, like corn or potatoes. It biodegrades quickly, leaving behind only carbon dioxide, biomass, and water.
  • As we grow, our stores are built smaller to use less materials, use more eco-friendly materials, consume less energy, and to take less from the Earth.
  • Our setup is simple: no energy-hungry dishwashers, hoods, ranges or ovens.
  • We make use of online and mobile ordering and paperless marketing.
  • We use only eco-friendly, natural cleaning products.

Philanthropy